More Roofing Leads.
Better Follow-Up.
A Growth System
Built Around Your Operation.
Gerin Partners helps roofing companies generate qualified appointments through Meta Ads, conversion-focused landing pages, automated follow-up, and appointment systems built to turn attention into booked consultations.
Meta Ads
Specialty
Landing Pages
Built In
Follow-Up
Automated
Roofing
Only Niche
Most roofing companies don't have a marketing problem. They have a system problem.
You're great at roofing. The growth side is fragmented across vendors, referrals, half-built funnels, and a CRM nobody uses. Here's what we see most often:
Inconsistent referrals
Word of mouth is unpredictable and impossible to forecast against payroll.
Shared lead vendors
The same lead is sold to three competitors before your phone even rings.
Ads that waste money
Spend without follow-up, tracking, or a real funnel produces noise, not booked jobs.
Slow speed-to-lead
Owners running crews and estimates can't always answer leads in the first 5 minutes.
No nurture in place
Leads that don't convert today disappear because there's no system to follow up tomorrow.
No visibility
You don't know what your cost per lead, cost per appointment, or cost per job actually is.
A growth engine, not just ads.
We build the full infrastructure roofing operators need, from the ad to the booked appointment, and we measure every step in between.
Meta Ads Strategy
Local homeowner targeting, creative testing, and campaign structures built for roofing offers.
Roofing Landing Pages
Conversion-focused pages designed for the roofing buyer, not a generic SaaS template.
Lead Capture Forms
Short, qualified, mobile-first forms built to collect what your sales process actually needs.
Appointment Booking
Self-serve booking flows that pre-qualify and confirm before they hit your calendar.
CRM & Follow-Up
Automation that picks up where speed-to-lead drops off, so appointments never slip through the cracks.
Missed-Call & Nurture
Text-back, email sequences, and reactivation flows that recover revenue you're already paying for.
Campaign Tracking
Clear visibility from ad click to booked appointment, so you know what's working and what isn't.
Offer & Messaging
Refined positioning that makes your ads work harder before we ever raise the budget.
Four steps from market to booked job.
Diagnose Market & Offer
We map your service area, competitors, capacity, and current offer. Most growth issues are revealed before any ad runs.
Build Campaign Infrastructure
Landing pages, forms, booking flows, CRM pipelines, and follow-up automations, installed and tested before launch.
Launch & Optimize Meta Ads
Creative variations, audience structure, and budget pacing tuned weekly against real lead and appointment data.
Track, Report, Improve
Clean reporting on cost per lead, set rate, show rate, and pipeline. We make decisions on numbers, not opinions.
Meta Ads work for roofing, when the system around them is built right.
Meta isn't magic. It's a precision channel for reaching homeowners in your service area. Used correctly, alongside real follow-up, it becomes one of the most predictable lead sources roofing operators have.
Local homeowner targeting
Reach the exact ZIPs, age ranges, and homeowner profiles that match your ideal job.
Storm & event angles
Campaign messaging built around real triggers, storm activity, hail events, seasonal urgency.
Retargeting that compounds
Stay in front of people who clicked, watched, or filled out half a form but didn't convert.
Creative testing at scale
Multiple ad variants tested against real performance data, not gut feel.
Lead generation at volume
Meta's lead infrastructure can produce serious volume when paired with a real funnel.
Only works with follow-up
Without a system behind the form, paid lead gen leaks revenue. That's why we install both.
Built for operators who want clarity, not noise.
Gerin Partners is a focused, roofing-only marketing partner. Our work is direct-response by nature: paid ads, funnels, and automations engineered to give owners real visibility into where leads are coming from and what they're costing.
- Roofing-focused marketing systems, not a generalist agency
- Direct-response strategy with measurable inputs and outputs
- Paid ads, funnels, and automations as one connected stack
- Designed for owners who want growth without depending on referrals alone
We're selective about who we work with.
The system only produces results when both sides show up. Here's how we think about fit.
Good fit
- Roofing contractors who want more predictable appointment flow
- Owners willing to answer calls and follow up fast
- Companies with capacity to handle more estimates
- Operators who want systems, not random marketing activity
Not a fit
- Companies expecting magic results overnight
- Companies that won't follow up with appointments
- Companies with no real sales process
- Companies unwilling to track numbers honestly
Want to see what a roofing growth system could look like for your market?
Free 30-minute consultation. No pressure, no pitch deck, a real conversation about your operation, your offer, and whether we're a good fit.